Strategic Keyword Research
We target high-intent keywords your competitors miss, bringing qualified buyers, not browsers.
Google Ads management is a professional service that creates, optimises, and manages paid search campaigns to drive qualified leads and revenue. Buttercup Digital Solutions provides Google Ads management for Australian businesses with transparent ROAS tracking, continuous bid optimisation, and landing page strategies, delivering measurable results from day one.
Google Ads campaigns that drive revenue, not just clicks
Data-driven PPC management for Australian businesses. Get qualified leads, transparent ROAS tracking, and campaigns optimised for conversion, not vanity metrics.
How does Google Ads management drive immediate revenue growth?
Google Ads management drives revenue by placing your business at the top of search results for high-intent keywords, delivering qualified leads immediately. Professional management includes:
Keyword research: targeting buyers, not browsers.
Bid optimisation: maximising ROAS through daily adjustments.
Conversion tracking: measuring actual revenue, not just clicks.
Landing page optimisation: converting traffic into customers.
Continuous testing: improving performance based on real data.
Results Timeline
Initial data within 2-4 weeks, optimisation at 60-90 days, with continuous improvement thereafter.
Are your Google Ads burning budget without delivering real results?
Most businesses struggle with these common Google Ads problems.
Wasted Spend
Paying for clicks from people who will never convert into customers.
No Visibility
Can’t track which keywords actually drive revenue and ROI.
Set-and-Forget Management
Nobody is actively optimising, just collecting fees month after month.
How our paid search management delivers measurable growth
Data-driven strategies that maximise your return on ad spend.
Continuous Bid Optimisation
Daily bid adjustments based on performance data, maximising ROAS while minimising wasted spend.
Full Transparency Dashboards
See exactly where every dollar goes with custom dashboards showing real-time ROAS and conversion data.
Landing Page Optimisation
We don’t just drive clicks, we optimise landing pages to convert traffic into customers.
Integrated Strategy
PPC works in harmony with your SEO and website, so every channel reinforces the others.
Monthly Strategy Reviews
Not just numbers, actionable insights on what’s working and what’s next.
What’s included in our Google Ads management
Everything you need for profitable paid search campaigns. No hidden fees, no surprises.
Campaign Setup & Strategy
- Comprehensive keyword research & competitor analysis
- Account structure & campaign architecture
- Ad copy & extension creation
- Conversion tracking & analytics setup
- Landing page strategy recommendations
Ongoing Management
- Daily bid adjustments & budget optimisation
- Weekly performance monitoring
- Ad copy A/B testing
- Search term analysis & negative keyword management
- Quality Score optimisation
Reporting & Communication
- Real-time custom dashboard access
- Monthly performance reports with insights
- Quarterly strategy sessions
- Direct access to your account manager
- Full data ownership (you keep everything)
Our Google Ads management process
A proven, four-phase methodology for building profitable paid search campaigns.
- 01
Discovery & Audit
Week 1- Audit existing campaigns or analyse competitor strategies
- Identify keyword opportunities
- Review website conversion paths
- Set success metrics and KPIs
- 02
Strategy & Build
Week 2- Develop campaign architecture
- Create ad copy and extensions
- Set up conversion tracking
- Build custom reporting dashboards
- Launch campaigns
- 03
Optimisation
Months 2-3- Daily bid adjustments based on performance
- A/B test ad variations
- Refine keyword targeting & add negatives
- Optimise landing pages
- Weekly performance monitoring
- 04
Scale & Expand
Month 4+- Scale winning campaigns
- Expand to new keyword opportunities
- Test new ad formats
- Quarterly strategic reviews
- Continuous ROAS improvement
From launch to 1,500+ sales in 6 months
Client
Australian Telehealth Provider
Online medical certificates, national
Challenge
A brand-new telehealth business launching into a competitive market with a low-price-point product ($12.99 per certificate). Every dollar of ad spend had to be measured against a hard break-even point. There was no room for guesswork.
What we did
- Built conversion tracking from scratch, measuring actual purchases, not just clicks
- Calculated the break-even CPA based on real unit economics
- Structured campaigns around high-intent search terms nationally
- Ongoing negative keyword management to eliminate wasted spend
- Continuous bid and budget optimisation as volume scaled
Results (First 6 Months)
1,500+Purchases DrivenTracked sales from Google Ads
$20K+Revenue GeneratedDirectly attributed ad revenue
143%Monthly GrowthPurchase volume, month 1 to month 6
Day 1Partner SinceFrom business launch to scale
Monthly Purchases
129Oct
147Nov
246Dec
281Jan
257Feb
313Mar
Scaling continues, now the primary acquisition channel.
Google Ads management pricing in Australia
Transparent pricing with no setup fees or hidden costs. Choose the plan that fits your budget and goals.
Essentials
from$400/month
Suitable for small local businesses or niche campaigns which require small adjustments and monitoring.
Ad Budget
Up to $1,200/month (~$40/day)
Includes
- Account setup or audit
- Keyword research & competitor analysis
- Campaign creation & ad copywriting
- Basic conversion tracking setup
- Daily bid optimisation
- Monthly performance reports
Most Popular
Comprehensive
$800/month
Suitable for businesses operating in multiple locations or moderately competitive industries.
Ad Budget
$1,200-$5,000/month
Includes
- Everything in Essentials
- Real-time dashboard access
- Advanced A/B testing
- Remarketing campaigns
- Basic e-commerce feed setup
- Monthly strategy calls
Advanced
$1,900/month
Suitable for e-commerce campaigns and companies with rapid growth business models.
Ad Budget
$5,000-$15,000/month
Includes
- Everything in Comprehensive
- Landing page optimisation
- Multi-campaign management
- Bi-weekly strategy calls
- E-commerce feed management
- Priority support
Premium
Custompricing
Suitable for corporate or highly sophisticated campaigns and tooling.
Ad Budget
$15,000+/month
Includes
- Everything in Advanced
- Dedicated account manager
- Multi-channel integration
- Custom reporting & dashboards
- Quarterly business reviews
All plans include full account and data ownership, transparent reporting, no management setup fees, and cancel anytime.
Brands we’ve worked with, past and present.
Common questions about Google Ads management
Google Ads management is the process of creating, monitoring, and optimising paid search campaigns on Google’s advertising platform. Professional management includes keyword research, ad copywriting, bid strategy, conversion tracking, and ongoing optimisation to maximise return on ad spend (ROAS).
Google Ads management in Australia typically costs $1,500-$5,000+ per month depending on ad spend and complexity. Buttercup offers flexible pricing starting from $400/month for businesses spending up to $40/day on Google Ads. Transparent pricing that scales with your business as you grow.
Google Ads delivers results in phases: Week 1-2 (ads go live, initial click data), Week 3-4 (early conversion data), Month 2-3 (sufficient data for meaningful optimisation), Month 4-6 (performance stabilises and improves), and Month 6+ (ongoing refinement and scaling). Clients typically see positive ROAS within 60-90 days with professional management.
Comprehensive Google Ads management includes a Setup Phase (account audit or new structure, keyword research, campaign architecture, ad copywriting, conversion tracking) and Ongoing Management (daily bid adjustments, budget optimisation, A/B testing, negative keyword management, landing page recommendations, and monthly reporting with strategy reviews).
Choose a Google Ads agency based on: (1) Google Ads Partner certification, (2) transparency with real-time dashboards and clear reporting, (3) proven experience in your industry, (4) ability to integrate PPC with SEO and web strategy, (5) a clear fee structure with no hidden costs, and (6) data ownership guarantees.
A good ROAS varies by industry: eCommerce (4:1 to 8:1), lead generation (3:1 to 5:1), B2B services (5:1 to 10:1+), and local services (3:1 to 6:1). New campaigns typically start at 1.5:1 to 2:1 ROAS and improve with optimisation. Buttercup focuses on continuous ROAS improvement through data-driven optimisation.
We recommend at least 3-6 months to see meaningful results from optimisation, but we don’t lock you into long-term contracts. Clients stay because the work delivers, not because a contract says they have to. You always own your Google Ads account and all campaign data.
Three things. Paid search gets planned alongside your SEO and website so the channels reinforce each other. Dashboards show exactly where the money goes, in real time. And accounts are managed daily, not set and forgotten.
Perth business? See our Perth Google Ads service.
Explore our other services
SEO Services
Technical SEO and E-E-A-T content that drives sustainable organic growth.
Learn more→Web Design
Brand-led, conversion-focused website design and UX, prototyped before build.
Learn more→Web Development
Fast, conversion-optimised websites on a modern, SEO-ready tech stack.
Learn more→AI Search Optimisation
Get cited in Google AI Overviews, ChatGPT Search, and Perplexity.
Learn more→
Get Growing with Buttercup.
Book your 20-minute strategy call. We’ll review your current campaigns (or analyse your competitors if you’re new), identify opportunities, and provide clear next steps, no obligation.
Get in touch