Full-Stack Search Expertise
Paid search, SEO, and web development working as one system. We see the full picture, so your channels reinforce each other instead of competing.
Buttercup Digital offers five core services: Paid Search (Google Ads), SEO, AI Search optimisation, Web Design, and Web Development. Each is founder-led and works independently or as one connected search and web system.
Services that drive measurable growth.
Five specialised services across paid search, organic, AI search, and web. Each one founder-led, each one built to move a real number for your business.
Five services, one connected system.
Each works on its own or combines with the others. Explore what fits your goals.
Paid Search
Google Ads campaigns that put you in front of high-intent buyers and turn ad spend into trackable revenue.
- Keyword & competitor research
- Campaign build & ad copywriting
- Bid & budget optimisation
- Conversion tracking & reporting
SEO
Technical, content, and authority work that compounds into durable, high-intent organic traffic.
- Technical audits & Core Web Vitals
- Keyword & content strategy
- On-page & internal linking
- Link building & authority
AI Search
Get cited in Google AI Overviews, ChatGPT, and Perplexity, where buyers now start their research.
- AI Overview optimisation
- Entity & schema markup
- Answer-first content structure
- Citation tracking
Web Design
Conversion-focused design that turns visitors into enquiries, not just visits.
- UX & wireframing
- Brand-led visual design
- Conversion-optimised layouts
- Mobile-first design
Web Development
Fast, scalable builds on a modern stack, engineered for search from day one.
- Next.js / React / Tailwind build
- Core Web Vitals & structured data
- CMS integration
- Analytics & tracking setup
Why partner with us?
Senior-level strategy, full transparency, and the technical depth to stay ahead.
Decisions Backed by Evidence
Every recommendation comes with the data behind it. You'll see exactly what's working, what's not, and what we're doing about it.
Month to Month
We work month to month. Results are the only reason to stay, so the work has to keep earning its place.
You Own Everything
Your accounts, your data, your code. We earn your trust monthly by delivering results, not by holding your assets behind a contract.
What our clients say.
Real results from real businesses we’ve helped grow.
“As a fintech business, Assuro needed to maximise the return on our Google advertising and ensure our message was reaching as many of our customers as possible. Ashton provided invaluable advice, guidance and expertise in this area and is a reliable and straightforward speaking subject matter expert. If your business needs assistance to cut through the Google Ads maze, we highly recommend Ashton.”
Assuro
“Ashton has been great to work with on CabFare. He set up our conversion tracking properly and launched both search and display campaigns. As a niche B2B product with low search volume, finding scale can be challenging, but Ash helped us expand intelligently into display advertising, targeting our audience based on competitor app installs and website visits. His approach is strategic, thoughtful, and well suited to complex B2B products.”
CabFare
“If you need someone who truly understands Google Ads and knows how to capture high intent traffic, Ash is the person to work with. He's configured robust offline conversion tracking, focused spend on the right keywords, and delivered strong traction without wasting budget. His approach is disciplined, thoughtful, and ROAS focused.”
My Medical Cert
Brands we’ve worked with, past and present.
Frequently asked questions.
The right service depends on your goals and timeline. If you need immediate leads, start with Paid Search. For long-term growth, begin with SEO. Planning a website redesign? Start with Web Development. Most businesses see best results combining 2-3 services. Book a strategy call to get personalized recommendations.
Yes. 75% of clients start with a single service and expand within 3-6 months. We design strategies to be modular. Each service works on its own, and they join up when you're ready to scale.
Timeline varies by service: Paid Search: 2-4 weeks for initial data, 60-90 days for optimization. SEO: 3-6 months for meaningful traffic increases, 6-12 months for full impact. Web Development: around 3 weeks for standard builds, ongoing conversion improvements.
Australian SMEs, startups, and scale-ups who want serious search performance and a team that's genuinely invested in their growth. If you're a 5-50 person business in eCommerce, SaaS, professional services, or local services - and you want a partner who'll know your business inside out - we're a fit. We work with clients across Australia and have experience across 10+ industries.
We define success metrics with you during onboarding (e.g., leads, revenue, traffic). You'll receive a custom dashboard showing real-time performance, monthly detailed reports, and quarterly ROI analysis with clear attribution to our services.
Paid search, SEO, and websites run as one system rather than three separate jobs, so the traffic and the page it lands on are built together. Every recommendation comes with the data behind it, in dashboards and reporting you can check yourself.
Service agreements vary by offering. Most clients work with us on 6-12 month terms to allow time for meaningful results, but we never lock you in beyond what's necessary. Web development projects are typically one-time with optional ongoing support.
Not sure which service you need?
Book a 20-minute strategy call. I'll review your setup, point you to the service that moves the needle first, and give you honest recommendations. No pitch, no obligation.
Get in touch