100/100
SEO Score
Desktop & Mobile
95/100
Mobile Performance
Lighthouse
96/100
Accessibility
Desktop & Mobile
0
CLS
Zero layout shift
Audited live at https://what-will.ai on 23 April 2026 via Lighthouse. Desktop: 81 performance, 1.0s FCP, 3.0s LCP, 10ms TBT. Mobile: 95 performance, 0.9s FCP, 3.0s LCP, 20ms TBT. SEO 100, Accessibility 96 on both.
The Challenge
WhatWill AI needed a marketing site that could compete on search from day one — no existing domain authority, no backlinks, no history. The design also had to reflect the brand: sharp, technical, and premium without looking like every other AI consultancy site.
What We Did
- Built on Next.js 16 App Router with React Server Components by default — fast initial load, minimal client-side JS
- Isolated all interactive elements (parallax hero, card tilts, scroll reveals) as Client Components to protect server render performance
- Implemented full technical SEO on launch: canonical tags, Open Graph, JSON-LD schema, sitemap, and robots.txt
- Custom interactive depth hero — mouse-tracking parallax on layered geometric elements via Framer Motion, zero impact on LCP
- Tailwind CSS v4 for styling — near-zero unused CSS in production
- MDX pipeline for blog and glossary content — statically generated at build time for instant page loads
- Deployed on Vercel with automatic preview deployments and edge CDN
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