1,500+
Purchases Driven
Tracked sales from Google Ads
$20K+
Revenue Generated
Directly attributed ad revenue
143%
Monthly Growth
Purchase volume, month 1 to month 6
Day 1
Partner Since
From business launch to scale
Buttercup was engaged from day one of this business launching. The account was built from a blank slate — no historical data, no existing campaigns. The product price point ($12.99) meant CPA targets were tight from the start, requiring precise tracking and disciplined spend management to stay profitable while scaling.
The Challenge
A brand-new telehealth business launching into a competitive market with a low-price-point product ($12.99 per certificate). Every dollar of ad spend had to be measured against a hard break-even point — there was no room for guesswork.
What We Did
- Built conversion tracking from scratch — measuring actual purchases, not just clicks
- Calculated the break-even CPA based on real unit economics
- Structured campaigns around high-intent search terms nationally
- Ongoing negative keyword management to eliminate wasted spend
- Continuous bid and budget optimisation as volume scaled
Get Growing with Buttercup.
To maintain service quality and deliver exceptional results, we limit new client onboarding to 4 businesses per quarter. We currently have 3 spots available for Q4 FY25/26.
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