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Generative Engine Optimisation (GEO) in Perth is the practice of structuring a Perth business’s digital presence so AI systems (ChatGPT, Google AI Overviews, and Perplexity) cite and recommend it. Buttercup Digital Solutions provides GEO and AI search optimisation for Perth and Western Australian businesses, including entity optimisation, schema markup, answer-first content structuring, local citation building, and monthly AI visibility reporting.

Get Your Perth Business Cited in ChatGPT and Google AI Overviews.

When someone in Perth asks ChatGPT or Google’s AI for the best business like yours, a handful of names come back, and right now yours probably isn’t one of them. We fix that: Generative Engine Optimisation that makes AI systems understand, trust, and recommend your business.

Get an AI Visibility AuditWhat is GEO?

What is GEO, and why it decides who Perth’s AI recommends

Generative Engine Optimisation (GEO) is the practice of structuring your digital presence so AI systems cite and recommend your business. Where SEO fights for blue-link rankings, GEO targets the AI-generated answer that now sits above them. When a Perth buyer asks ChatGPT, Google AI Overviews, or Perplexity for a recommendation, the model names a short list, and being on that list is increasingly worth more than page-one rankings.

We checked. For Perth service queries, AI assistants today cite the same small group of incumbents, and almost always because those businesses have a verifiable entity (Google Business Profile, consistent citations, third-party mentions), not because their content is better. That is the exact gap we close.

What Perth GEO work includes

The five levers that actually move whether AI systems can identify, trust, and cite you.

Entity optimisation

Organization and LocalBusiness schema, Google Business Profile, LinkedIn, Crunchbase, and consistent NAP across the Australian citation sources AI systems verify against, so ChatGPT and Google can confidently identify who you are.

Schema & structured data

Machine-readable markup on every money page, service, FAQ, and breadcrumb schema, so AI parsers can lift clean, attributable answers straight from your site.

Answer-first content

Content restructured to lead with the direct answer (BLUF), the format AI Overviews and ChatGPT quote from. We target the buyer and comparison queries where good Perth-specific answers are currently scarce.

Local authority & citations

The off-site signals that make AI trust you, directory citations, third-party mentions, reviews, and the Perth/WA local footprint the cited incumbents ride on.

AI visibility reporting

A monthly read on a defined prompt set across ChatGPT, AI Overviews, Perplexity, and Gemini: where you are cited, which competitors are cited instead, and share-of-voice over time.

Not relabelled SEO

We build our own AI tooling and measure real AI citations, not a rankings report with “AI” in the title. If GEO isn’t the right first move for you, we’ll tell you.

Why a Perth business should choose Buttercup for GEO

GEO is a new field, and most agencies selling it are SEO shops that renamed a service page. We are the opposite: founder-led, technically deep, and building our own AI search tooling. Ashton is the strategist on every account, senior-level thinking from day one, no junior handoffs.

We use the same GEO work on Buttercup itself, in this market, against these competitors. That is the honest test of the discipline, and it means when we tell you what moves AI citations, it’s from measured results, not theory.

Common questions about Perth GEO

We can significantly increase the probability of it, no honest agency can guarantee an AI system cites you on demand, because AI systems select sources dynamically. What we do is fix the things that determine whether you are eligible to be cited: entity clarity (so ChatGPT and Google confidently know who you are), schema markup, answer-first content structure, local citation consistency, and third-party authority signals. For most Perth businesses the gap is not competition, it is that the AI systems currently cannot identify or verify them at all.
Traditional SEO targets ranked blue-link positions and clicks. Generative Engine Optimisation (GEO) targets citations inside AI-generated answers, the summaries ChatGPT, Google AI Overviews, and Perplexity now put above those links. The mechanics differ: structure and entity signals matter more than keyword density, authority must be explicit and verifiable, and success is measured in AI mentions and citations, not rankings. Many Perth agencies simply relabel existing SEO as “AI SEO”, we build for how the models actually assemble and cite answers.
We track a defined set of buyer-intent prompts across ChatGPT, Google AI Overviews, Perplexity, and Gemini, recording whether your business is cited, which competitors are cited instead, and how that share of voice changes month over month. We combine this with Google Search Console’s generative-AI report. You get a monthly view of exactly where you appear in AI answers and where the next opportunity is, not a rankings spreadsheet.
Entity recognition improvements (schema plus consistent profiles) typically show within 4–8 weeks. Content restructured to answer-first format often appears in AI Overviews within 60–90 days of being indexed. Full citation across multiple AI platforms builds over 3–6 months. AI citations can move faster than traditional SEO for informational and comparison queries where well-structured Perth-specific answers are currently scarce, which, right now, most of them are.
Perth and WA are our focus, it is where we see the clearest gap between what AI search rewards and what local agencies deliver. We work with businesses across Australia, but if you are a Perth business we bring specific knowledge of the local competitor set already being cited and the local citation sources the AI systems pull from.
AI search optimisation at Buttercup starts from $900/month, or as a one-time entity setup and content restructuring project. Because GEO can deliver initial visibility within 60–90 days, faster than a full SEO programme, it is a high-ROI starting point for Perth businesses not ready to commit to ongoing SEO. We scope it to your query set and starting position after a visibility audit.

Also serving Perth: SEO, custom web development and our national AI search optimisation service.

See where Perth’s AI cites you, and where it doesn’t.

Book a 20-minute call. We’ll run your business through ChatGPT, Google AI Overviews, and Perplexity, show you which Perth competitors are being cited instead, and give you a clear plan to get on the list.

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